Cora | Blood Pressure Monitor

This project involved the designing of some apps' screen and the new brand identity.

Brand

Cora

2020

We felt the necessity of making a research about the health market, so that we could understand how could we stand out from our competitors.

We directed the creative part to build a new visual identity, logo construction, new icons and last the redesign of the apps screens.

the Target audience were men and women between the age of 45 to 60 years. For that reason, we bring a clean visual.

the Heart + the Care + the facilitated technology.

We wanted to bring softness and affective memory of love, care and affection in all aspects.

We developed a card of icons that represented their feelings and made easier the digital comuniccation with the doctor.

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