Sodexo | Visual Identity

For this project, I had the opportunity to design a new visual identity for a series of training videos aimed at leaders within Sodexo. The goal was to create a fresh, engaging, and cohesive look that would resonate with the target audience and enhance the training experience.

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I led the process of developing the visual identity, ensuring it aligned with Sodexo’s brand values while also addressing the specific needs of the training program. This included selecting color palettes, typography, and graphic elements that were both professional and dynamic, aiming to inspire and engage leaders during their learning journey.

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Once the visual identity was established, I collaborated closely with Alex Dinix, who was responsible for the animation work. Together, we ensured the design and animation elements worked in harmony to deliver an impactful and visually appealing series of videos. The final product was a set of polished, engaging training videos that effectively communicated the key leadership concepts to the audience.